BBA: COURSE FEATURES

• Industry Relevance
  
  20 highly relevant subjects, designed by industry leaders — for future industry leaders.
• Unique Assessment
  
  One take-home assignment and one examination make the assessment of our BBA more applied and less stressful. Assessment for the integrated project is by way of a written project report.
• Flexible Duration
  
  Complete the BBA in as little as two years or spread it out over six years.
• Unique Exit Points
  
  Students can exit the BBA with a Diploma of Management or Associate Degree in Management after 6 or 12 subjects respectively.
• Reasonable Entry Criteria
  
  Students need to have completed their A levels (D Grade minimum) or equivalent. Please refer to the entry requirements page for more detail.
• Flexible Study Modes
  
  Many centres around the world with semesterly or monthly study options.
• Full Government Accreditation
  
  Graduate with a BBA which is fully accredited within the Australian Qualification Framework.

• ELECTRONIC COMMERCE

  Course Subject Details

  Credit points	10 credit points
  Examination dates	Refer to the Examination Timetable
  Subject code	304ECOM

  Pre-requisites

  Prior assumed: Finance I

  Overview

  The purpose of this subject is to enable participants to understand how, as a consequence of the emergence of a global electronic marketplace and of business investment in the commercialisation of the World Wide Web, there have been shifts in standard business practice. The subject aims to enable participants to understand how these shifts have affected strategic initiatives, marketing and advertising, financial markets, information systems strategy, human resource management and supply chain management.

  Content

  The specific content is as follows:
  • Definitions of electronic commerce
  • Brief history of electronic commerce
  • The implementation phases of electronic commerce
  • Electronic commerce and business process redesign
  • Electronic commerce and changing work practices
  • The business benefits of electronic commerce
  • Internet utilities
  • Developing a business presence on the Internet
  • Doing business research and seeking information on the Internet
  • Issues of privacy, security and copyright
  • Issues of ethics and social responsibility
  
  The content will be contextualised to reflect the unique circumstances of the particular industry, enterprise or student/client group especially those from overseas.