SUBJECT INFORMATION

MARKETING PRINCIPLES & PRACTICE

Course Subject Details

Credit points	15 credit points
Examination dates	Refer to the Examination Timetable
Subject code	105MKT

Pre-requisites

Nil.

Overview

This subject provides concepts and skills in the establishment of operational strategies and tactics that meet the marketing objectives of organisations.

Content

• Tactical Marketing
• Market Analysis
• Integrative Tactical Marketing Plan

The specific content is as follows:

• Key elements of a tactical marketing plan
• Establishing activities, milestones, budget and contingency plans
• Project report writing
• Market segmentation and target marketing
• Product and service positioning and market image
• Operational strategies and tactics including pricing, distribution and customer communication
• Identification of product or service/market opportunities and threats
• Pricing strategies and sales budgeting
• Tactical plan for promotion including advertising, publicity and public relations, personal selling and sales promotion

  MMGT

  The Master of Management degree is grounded in the principles of action research and action learning method. The Gibaran Graduate School of Business (GGSB) offers two Master of Management programmes:

  • Research Master of Management; and
  • Professional Master of Management.

  The programmes are fully accredited by the Training and Skills Commission of South Australia, within the Australian Qualifications Framework.

  The Master of Management course is specifically designed for middle and senior managers who, in addition to acquiring conceptual management knowledge and skills, wish to undertake ‘hands-on’ research by applying the knowledge and skills to a specific workplace issue.