If I had a redhead...


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BMW X6 photo gallery

BMW X6BMW X6BMW X6BMW X6 (2009)BMW X6BMW X6BMW X6BMW X6BMW X6 BMW X6 BMW X6BMW X6 (2009)BMW X6BMW X6BMW X6 M BMW X6BMW X6BMW X6BMW X6 BMW X62009 BMW X6 BMW X6 2008BMW X6BMW X6BMW X6BMW X6 35d BMW X6BMW X6 BMW X6BMW X6BMW X6BMW X6 (2009)BMW X6 BMW X6 BMW X6BMW X6BMW X6BMW X6BMW X6BMW X6BMW X6BMW X6BMW X6BMW X6 ActiveHybrid BMW X6 BMW X6 hybrid Read More...

BMW X5 photo gallery

BMW X5BMW X5 BMW X5 BMW X5BMW X5 (2008)BMW X5BMW X5 LimoBMW X5 BMW X5 BMW X5 BMW X5BMW X5BMW X5BMW X5 2003BMW X5 BMW X5BMW X5BMW X5BMW X5BMW X5BMW X5 2005BMW X5BMW X5BMW X5 2003BMW X5 BMW X5 (E53)BMW X5 BMW X5BMW X5BMW X5 M BMW X5 (2007)2008 BMW X5 BMW X5 BMW X5 2006BMW X5BMW X5BMW X5BMW X5BMW X5 (2009)Bmw x5 BMW X5BMW X5 BMW X5BMW X5BMW X5 BMW X5 Read More...

Fit, Engagement, and MQLs: Mapping the Lead Handoff to Sales

Marketing organizations looking to only hand qualified leads over to their sales teams are faced with an interesting analysis challenge. Whereas it might seem to be a simple task to look at implicit data on a prospect and understand their engagement, or look at explicit data on a prospect and understand their fit, the reality is that this is often a relatively difficult task.

The first task is to look at the raw data in order to define a score between, say 0 and 100 points. This is not as simple as more activity leading to a higher score; some areas of activity may in fact be worth more score than others, and time needs to be taken into account in order to ensure that scores do not grow indefinitely over time. The machinations of this scoring algorithm, however should be kept separate from the sales organization.

For a sales organization to be comfortable building a process, they need a stable definition to be applied to the leads that are sent their way. This is where the fit/engagement matrix is highly useful. A value for the lead’s “fit”, in other words their title, industry, and size, can be mapped to a standard definition of A, B, C, D, where A is a high fit, and D is a low fit. Similarly for a lead’s “engagement”, or their activity on the website, a standard definition of 1,2,3,4 can be applied, again with 1 representing high engagement and 4 representing a low engagement.

The sales team can then understand leads as A1s, C3s, or B4s. The underlying scoring definition of what earns a lead points, how those points are adjusted over time, and which range of points maps to the each rank, does not need to be visible to the sales team at large. A core group of key individuals within sales and marketing can debate the definitions and make necessary adjustments each quarter.

With a clear definition of what makes each lead rank, the discussion can then progress to which leads should be passed from marketing to sales, and to which sales team if there are multiple teams involved. A1 leads will obviously be passed directly to sales, likely to a field sales force, but a mapping is needed for where each other lead rank goes. Some may be passed to an inside sales team, some may be passed to a partner channel, and some may be held back to be further nurtured. The set of leads that are passed to sales from marketing are deemed marketing qualified leads (MQLs). This higher level definition is useful in looking at a higher level view of your marketing analysis.

There are two key questions that these efforts in lead scoring allow you to tackle in analyzing your marketing programs:

Does our scoring accurately correlate to a higher propensity to purchase?
- A lead scoring algorithm should be continually revisited in order to ensure that a higher score actually correlates with a higher propensity to purchase, based on both fit and engagement.

Which leads are worth sending over to sales based on the sales team’s ability to engage them in relevant conversations?
- Adjustments in your marketing, sales, and channel mix can mean that you may
wish to send more leads or less leads to sales. This adjustment comes into play
as you adjust which leads, A1, B2, C3, etc, are sent to sales as Marketing
Qualified Leads (MQLs)


In order to better enable analysis of what is working and what is not, it’s a good idea to keep the lead score and lead rank tracked. As these are values that change with time the best way to do this is to stamp the values at the point in time that the lead is passed to sales. This value pair can then be analyzed against later in order to understand whether the score and rank at that moment in time accurately indicated an intent to purchase.

Setting up a lead scoring and lead handoff process in a way that allows you to both analyze and adjust it as you learn and your business grows, sets you up for long term success.
Read More...

Dotnetkicks.com kick it for blogger blogspot blogs

I know most of bloggers are searching for this…. If you are writing ASP.NET related posts in your blog then you should need it to publish your posts to dotnetkicks.com. So, here is a nice tip to add kick it for your blogspot blogs.
  • Go to your blog. After you sign in, in admin section you have a tab named "layout".
  • Under layout tab select "Edit HTML".
  • Before you do any changes, please download full template.
  • Then tick the checkbox "Expand Widget Templates."
  • In your browser, press Control+F and find the keyword "data:post.body".
  • Go to that line [<data:post.body/>] and hit enter and add the below code as is.
<p><a expr:href='&quot;http://www.dotnetkicks.com/kick/?url=&quot; + data:post.url'><img alt='kick it on DotNetKicks.com' border='0' expr:src='&quot;http://www.dotnetkicks.com/Services/Images/KickItImageGenerator.ashx?url=&quot; + data:post.url'/></a></p>

Note: expr: is the syntax for expression and it will execute by blogger code and replace the correct values before send response to browser.
  • Now, save the template and view blog for the changes.
  • I think, you are smiling now by seeing kick it icon on your blog for each post.
  • Enjoy!!!
Love to hear comments from you. Is this helpful? Read More...

Market Relationships, Social Relationships, and B2B Marketing in Social Media

I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Dan’s example was a great one for capturing the essence of the challenge; you have a great Thanksgiving dinner with the family at your mother-in-law’s place, and everyone has enjoyed the great food, drinks, and conversation. The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided. Obviously a very awkward moment, and entirely the wrong thing to do.

Essentially, the situation becomes very awkward because you have flipped the relationship from one form (a social relationship) to another form (a market relationship). Neither type of relationship, by itself, is problematic. We provide and receive dinners based on our social relationships frequently, and we receive dinners based on market relationships each time we eat at a restaurant. However, it’s the flipping between the two that causes that feeling of awkwardness.

Social media, for all its promise, does not change the nature of the way we categorize relationships. It just makes those relationships more visible. One of the most common questions that comes up in discussions of B2B marketing is how social media can be used to drive revenue. It can, and there are many great examples of ways in which social media can be used to drive revenue, but none that I have heard of ignore the ways in which humans categorize relationships.

What I mean by that is that each of our presences on social media needs to fit neatly into a relationship category, or it will seem awkward. If we want to use social media to connect with friends, exchange photos, and share stories, great. If we want to use social media to educate, inform, and guide buyer behavior, that’s equally great. However, it is when we attempt to merge the two that awkwardness can result.

I’m not in any way saying that if you’re in a market relationship, you cannot be fun, engaging, and interested in a person’s family and personal life. You can, and it’s a great way to connect with people; in the same way that a waiter or waitress can be gregarious, social, and interesting. However, the relationship category is clear.

Many of the known successes in social media are clear market relationships. The team at Dell, ComcastCares, Chris Brogan, and the Kado Barbeque Truck are all clearly engaging us in market relationships within social media. They may be engaging, personable, and friendly, but there’s no awkwardness when they try to educate or guide our buying behavior, as we know from the start that it is a market relationship, and an ultimate goal is business.

If a social media strategy, however, relies on this boundary being crossed, it may face more of a challenge than you anticipate. Social media can be a great environment for ideas to spread virally. However, if those ideas would appear to change the relationship type, they will likely not spread. We forward viral videos to our friends that are funny, cute, inspiring, or provocative. These fit within a social relationship. We generally don’t forward videos that appear to be selling anything or promoting a product or company too strongly. This steps over the line into a market relationship.

Relationship types form an interesting framework to understand what allows certain messages to be forwarded and others to fail miserably. We have each seen examples of enthusiastic PR teams suggesting that we try to get everyone we know to pass along a great press release to their friends on Facebook. It does not work, as it is asking for a relationship (social) to flip to a different type (market). An interesting example, is the viral success that is seen in forwarding “friends and family only” discount coupons in retail scenarios. The sense that it is an internal only offer, rather than a sales promotion, allows people to pass it on in the context of a social relationship. Promotions that are just as strong economically, but do not have the “inside scoop” angle generally do not see the same level of success among groups in social media who mainly share a social relationship.
However, not all social media platforms are based on purely social relationships. People who connect on LinkedIn, for example, likely are sharing a market relationship, and may be more likely to share, discuss, and engage in pure business conversations. Twitter forms an interesting hybrid environment where both types of relationships exist.

Thinking about the relationships our initiatives are resting on allows us a new perspective on our social media campaigns. If the campaign relies on a social relationship becoming a market relationship, chances are it will not work. This transition is fraught with awkwardness and established etiquette, as much in the realm of social media as it is at Thanksgiving dinner at your mother-in-law’s.
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Bella Bridesmaid Open House

This Saturday, October 3rd, we will be having an Open House! Please stop by anytime between 2pm and 5pm to take a look at the new store and see the transformation, schedule an appointment or just get more information. Since we will technically be by appointment only moving forward, we are taking this opportunity to invite anyone to just stop by for one afternoon. Bella Bridesmaid opens this Thursday, October 1st and we are currently taking appointments. Our hours will be Tuesday, Wednesday, Friday - 11am-5pm, Thursday 11am-8pm and Saturday 10am-5pm. For more information please contact us at kansascity@bellabridesmaid.com or 816-361-5700. Or visit the website at http://www.bellabridesmaid.com/!
Hope to see you Saturday!
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I finally finished one room!

After only FIVE months...ok...I'll say FOUR months since we spent at least one in temporary barracks housing...I've finished Bella's bedroom.  I wanted to paint and hang some shelves and reorganize, etc.

Well, this weekend we were finally able to get it done and I love it!  Its so much brighter and cheerier than it was before.  I did a really simple paint job...kept with the theme/style that is on her crib bedding and bumper pads.







The window in her room is wonderful.  It lets in a lot of natural light and for a baby's room I would probably just have left sheer curtains, but because of all that wonderful light I went out and bought fabric...remember that post? (Domestic I am)  and I made cute little curtains for her room...




John spent some time hanging the shelves we found at a German hardware store and I was finally able to put up some of her stuffies and photos and cute little things that were gifts from family and friends...and my "how to" books for being a great mom.  :)







We found this pretty little canopy at a garage sale for $5.  It fits perfectly over Bella's crib and really softens that part of the room. 




And last, but not least is the photo that my dad gave me a long time ago before Bella was even a twinkle in my eye....actually, I wasn't even married, but I loved the picture so much and I've always wanted to hang it in my baby's room.



I'm so glad room #1 is finally done.  My next project is my bedroom and hopefully it will be done by the time Madmad's stuff gets here near the end of October.  That means that I'll effectively be done with my house decor (or at least the bedrooms) within 7 months of moving to Germany.  ha ha ha.  At least all the boxes are unpacked.  :) Read More...

Marketing Automation Weekly Wrap-up - 2009/09/25

It’s been more than a week since I wrote my last weekly wrap-up, and that is more a reflection on me than on the writing this week. There are again a lot of great posts out there this week, and I enjoyed reading many more than I was able to highlight here. I hope you enjoy some of this week’s highlights as much as I did


Laura Ramos (B2B Marketing Posts) published her long awaited, and very well thought out Lead Management Market Overview. If you are thinking about an investment in marketing automation or lead management, this guide is well worth reading. Laura’s insights and depth really show through well.
http://b2bmarketingpost.com/2009/09/22/lead-management-market-overview-published/


Dianna Huff (B2B MarCom Writer blog) writes about the challenges, but ultimate success, of a B2b video testimonial campaign with details on how to get approvals, how to plan, and how to structure questions in a non-salesy way to allow customers to speak freely.
http://marcom-writer-blog.com/2009/09/22/b2b-video-waters-customer-testimonial-campaign-a-hit/


Sirius Decisions reports on a trend that Inside sales is on the rise in 2010 – due to cultural acceptance, better technology, and budgetary constraints.
http://www.siriusdecisions.com/live/home/document.php?dA=C1522.78


David Raab (Customer Experience Matrix) reviews the recent Adobe/Omniture acquisition acquisition and what it means for marketers, Adobe, and Omniture. David takes the position that this will squeeze the marketing automation space, but most of the comments disagree with that view.
http://customerexperiencematrix.blogspot.com/2009/09/adobe-buys-omniture-good-for-marketers.html


Brian Carroll (B2B Lead Generation blog), as part of his series on lead generation, talks about developing and intensifying your ideal customer profile – mostly based around pains you can solve for them, and their motivations, rather than demographics or firmographics.
http://blog.startwithalead.com/weblog/2009/09/develop-your-ideal-customer-profile.html


Adam Needles (Propelling Brands) does a deep dive into the nature of the changing B2B buyer and the evidence for that change. As with all of Adam’s posts, this reflects his history as an analyst, and truly dives into the data and factual evidence.
http://propellingbrands.wordpress.com/2009/09/24/nailing-down-evidence-that-the-nature-of-the-b2b-buyer-has-changed/


Tom Pick (WebMarketCentral) writes a posts on Product Launches, and why a Rolling Thunder approach may be a better idea than the typical Lightning Bolt approach we often use.
http://webmarketcentral.blogspot.com/2009/09/better-way-to-launch-new-products.html


Andy Hasselwander (B2B Marketing Confidential) looks at the buying process, and our ability to facilitate it, from the perspective of a “barrier removal strategy” – with an interesting comparison of the B2C and B2B Apple strategy.
http://b2bmarketingconfidential.blogspot.com/2009/09/barrier-removal-marketing-strategy.html


Carlos Hidalgo (Annuitas Group), writing on the DemandGen Report, gives an overview of the processes to audit in looking at a marketing automation investment. He makes a very strong case to look at the process first, and not assume that technology can fix a broken process.
http://demandgenreport.blogspot.com/2009/09/process-audit-needed-to-identify-breaks.html


Ardath Albee (Marketing Interactions) makes the case that lead nurturing is very different than stringing together existing marketing campaigns – it needs to lead buyers on a well thought out journey, rather than just communicating frequent messages.
http://marketinginteractions.typepad.com/marketing_interactions/2009/09/lead-nurturing-is-not-about-campaigns.html






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You turn for a minute...

to put the vacuum away and return to find this.




You just can't get grumpy with a face like that.  Read More...

Lead Handoff and Sales Measurement - Video

Scoring leads to determine which are qualified for sales is only valuable if the sales team works with those leads appropriately when they are handed off. This is complicated by the fact that in many cases, a sales attempt to connect with a lead can result in ambiguous outcomes, like leaving a voicemail, or discovering that the prospect is interested, but suggests speaking again in three months.

In this quick video, Eloqua’s Director of Marketing Operations, Chris Petko maps out the key elements of a process for handing leads to sales, providing sales with a way to easily take action on a lead, and then automatically handing each of the lead dispositions that are likely to happen.



(if the above video doesn't load, please click here for the lead handoff and sales measurement video)

The ability to select which leads, by both fit and engagement, are qualified for sales allows very flexible control of the flow of leads to sales, so the flow can be increased or decreased based on the propensity of the leads to close and the size of the sales force. Similarly, creating a task for sales for each lead allows very rigorous management of the overall process, as the task completion can be managed and measured very carefully.

This all follows from effectively defining which leads are truly ready for sales. This was covered very well in a recent video on lead scoring best practices that is worth watching if you missed it.

Marketing automation is of course a key element in handling the lead dispositions, as Chris highlights in the video. For each disposition option on the task presented to sales, a marketing automation program can handle the lead, nurture them as appropriate, and monitor them for signs of renewed activity.

Enjoy the video, Chris lives and breathes marketing operations, and truly knows his stuff. Read More...

Jquery intellisense in Visual Studio 2008

This is a small tip I want to tell to my readers. I know, most of the dev's think like if Jquery intellisense is available in visual studio then that will be good :). So, this post will help you to solve that problem.
Below are the steps we need to follow to get the intellisense working in Visual studio 2008. Before start with the steps I will tell you how it helps us.
  • Learn more and implement more: Because of having this intellisense support in vs 2008, we can solve so many problems and can implement so much in JQuery. It will be very difficult for everyone to remember all the functions and members for the Jquery objects. So, This will give more support to learn more and implement more.
  • Fast and rapid development of the client side scripting. Until you don't know what methods and properties it has you can't write program fast and efficient.
  • Time saving: Complete documentation for all Jquery objects, methods and properties. The inline description is more than enough to understand it well. Till these days, every time need to go to Jquery documentation site and need to search for what we need and read about them. But, now everything is in visual studio. Big time saving here.
  • Load time: I know, at this point you may think how it will effect load time by adding the Jquery documentation file to page. By adding the vsdoc file [~188Kb] to the page won't increase the page size or won't effect the load time at all. We will refer the documentation file while coding or at development time only but it won't render on the client side. How? I will explain it later in this post.
Requirements:
  • Install Visual Studio SP1.
  • We need to download the vsdoc file from here.
  • Install the hotfix for visual studio before proceed.
Steps to refer the documentation file(vsdoc):

  • Refer the documentation file to js file: If you need jquery intellisense on the js file then you need to write the below declaration as the first line of your js file.
/// <reference path="jquery-1.3.2-vsdoc.js" />
Note: the path value is the actual path of the vsdoc file.
  • Refer documentation file in ASPX page: This is what we need most of the times for writing inline scripting on the page. So, add below code to the <head> tag of the page for JQuery intellisense.
<script src="jquery-1.3.2.min.js" type="text/javascript"></script>
<% if (false) { %>
<script src="jquery-1.3.2.min-vsdoc.js" type="text/javascript"></script>
<% } %>

Note: The Jquery file reference should always be the top of the Jquery documentation file reference. And if you install Visual studio SP1 and the hot fix then there is no need to place the complete IF block from the above code. And the vsdoc file should be in the same folder where the jquery file is.
Note: The short cut for the update intellisense in Visual Studio is Ctrl + Shift + J. So, once reference added please done it once to update the intellisense.

How, Jquery intellisense work in Visual Studio?
It's simple. What JQuery –vsdoc.js file contains? Nothing but the description text for all the defined methods and properties. So, when you refer the vsdoc file in js file, it will load that file into memory and set the meta data for the Jquery methods and properties. If you refer the vsdoc file in ASPX pages, then it will set the metadata as follows.
First, Visual studio will look for the JQuery file, example jquery-1.3.2.js. And then it will look for the file which has the format jquery-1.3.2-vsdoc.js. If it matches then only visual studio loads the meta data and intellisense will work, otherwise not. So, your jquery file and documentation file should be having the same name with –vsdoc at end of the documentation file name.
Note: Jquery file: jquery-1.3.2.js and Jquery visual studio documentation file name: jquery-1.3.2-vsdoc.js
Lastly, I want to explain about the load time from above mentioned bullet. If you observe the code I have given, it has some server-side code integrated in it. I wrote if condition which always fails to execute the code inside the if block because I am passing false always to it. So, it never runs the code inside the if block and nothing loads on the client side related to vsdoc file. At the time of development, server-side code won't run but all the meta data will load because there is a script tag on the page. So, at development time, the vsdoc file will load, but when you browse the page, vsdoc file won’t render.
That's it!!! I hope this will give nice idea of how Jquery documentation work in visual studio and how to add the reference to your files. Isn’t it? Please give your valuable feedback or comments on this post. Read More...

Check/Uncheck all checkboxes in Jquery

This is simple, but want to show you how to get it working in simple and efficient way. Usually we have a parent check box and then some child checkboxes. Depends on the parent check box selection, all the child checkboxes should behave exactly same. So, below is the Jquery function which will do that magic for you.
function CheckUncheckAllCheckBoxes(objID, checkedValue) {
if (objID == null || objID == undefined )
return;

$(objID + " input[type=checkbox]").each(function() {
this.checked = checkedValue;
});
}
If you observe, I am using two parameters for the function named objID and checkedValue. objID is the parameter for knowing which checkbox group or list we need to check or uncheck? Like, on a page we may have many checkboxes and groups or lists. So, we need a way to find out which group or list we need to check or uncheck? For this reason I added a parameter for the function to check only the checkboxes under that ID or Class. Possible values for the objID are
  1. #parent Control ID of the element which has the check boxes declared. Example: #ageList
  2. .parent control class of the element under which all the check boxes defined. Example: .edit
And second parameter, it is for passing the parent selected check box value. If it is ON, then logic will loop through and set the each checkbox to checked otherwise unchecked.

Usage - How to call this method:
Code for check/Uncheck all in ASP.NET
$("#<%=cbAllStates.ClientID %>").click(function() {
   CheckUncheckAllCheckBoxes("#<%=cblState.ClientID %>", this.checked);
});
Note: cblAllStates is the parent ASP.NET check box which is controlling child. cblState is the asp.net checkboxlist and in our terms child check boxes.

Code for Check/Uncheck all in HTML:
$("#cbAllStates").click(function() {
   CheckUncheckAllCheckBoxes("#divChilds", this.checked);
});
Note: cbAllStates is the parent check box control and divChilds is the division <DIV< tag which has all the child check boxes present in it.

**UPDATED** 06/22/2010
This is the small update for the check/uncheck the all check box depends on the child check box selection. If any of the child check box is unchecked or the all child check boxes are selected then the all check box will toggle depends on it. Below is the work around.

Example:
Code for  Toggling the all check box depends on the child check boxes:
function ToggleSelectAllCheckBox(allCheckBox, checkedValue, obj) {
    if (allCheckBox == null || allCheckBox == undefined)
        return;
    if (!checkedValue)
        $(allCheckBox).attr("checked", false);
    else {
        var areAllChecked = true;
        $(obj + " input[type=checkbox]").each(function() {
            if (!this.checked) {
                areAllChecked = false;               
            }
        });
        $(allCheckBox).attr("checked", areAllChecked);
    }
}
In the above function param1 is the all child check boxes, param2 is the current child check box selection and param3 is the all check box selector.

How to use:
ASP.NET Checkbox list:
$("#<%=cblAge.ClientID %> input[type=checkbox]").click(function() {
                ToggleSelectAllCheckBox("#<%=cbAllAges.ClientID %>", this.checked, "#<%=cblAge.ClientID %>");
 });
Note: cblAges is the check box list id and the cblAge is the all check box for the age group. So, the click event is for the all check boxes inside the check box list.

HTML Check boxes:
$(".ageGroup  input[type=checkbox]").click(function() {
                ToggleSelectAllCheckBox(".ageGroup", this.checked, "#allAgeCheckbox");
 });
Note: ".ageGroup" is the div or some parent element which holds all the checkboxes in HTML. "#allAgeCheckbox" is the id of the all checkbox for that age group.

**End of Update**

Hope this will help you to understand how to write code in efficient way and which helps for us in multiple scenarios. Always welcome your valuable comments. Read More...

ASP.NET Checkboxlist get values in client side [JQuery]

See my other post, which explains "how to set the value attribute for a single check box through c# code" before proceed to this post.

I know, this is the question most of the ASP.NET developers will ask or look for an answer on why there is no value attribute set for check box when it generates from the ASP.NET checkbox list? Where as the Radio button list, Drop down list and other controls has this value attribute set when you set the data source for them. But why there is no value attribute set for check box list control. Below is the nice explanation and will help you to understand the concept well.

If we assign some data source to the check box list control, then the HTML output is with two controls for each check box as input control with type checkbox and another is label with the text. So, This is the problem. How to get the value of the checkbox in client side using some javascript library? Here we need to think a way of how to set a attribute which holds the value for each checkbox and how to get it.

Below is the solution I found. In your C# code, after you bind the data source for the checkbox list, then need to add extra piece of code below to get our problem solved.

C# code:

foreach (ListItem li in checkBoxList.Items)
li.Attributes.Add("someValue", li.Value);

So, What happening here is, I am just adding extra attribute "someValue" for each check box in a check box list[checkBoxList] and looping through them and assign the actual value to that custom attribute. So that HTML for each checkbox on the page will render like this.

HTML rendered output:


If you observe, there is an extra parent control for each check box control named <SPAN> with the attribute we have set in c# code for each checkbox. Now you have some value set with each checkbox and you can get it on client side easily. [There is no change in C# code accessing values.]

How to access the values on client side?

I am using JQuery, so I will give an example of how to get the values using the JQuery.

To get all checkboxes which are checked under a checkbox list are accessed as follows.

JQuery code:

$("#<%=checkBoxList.ClientID %> input[type=checkbox]:checked").each(function() {
var currentValue= $(this).parent().attr('someValue');
if(currentValue != '')
values += currentValue + ",";
});

So, values is the string which holds all the selected checkbox values in a check box list which are selected with comma separated. I think, now you got an idea of how to access the values in client-side. Hope it will help you to understand what I am trying to say. Please add your valuable comments on it.

Read More...

Influencing Sales Behaviour - Tips for Marketers

(excuse the image as a metaphor for influencing sales behaviour... but anyone in B2B marketing who has tried to guide what sales does will understand)


Being able to accurately understand and score leads is only as valuable as the likelihood that your sales team picks up those leads and begins to work with them. If you cannot change behavior in sales, then your lead scoring efforts are of limited value. However, if you are able to influence sales, the effect on your overall revenue creation can be tremendous as effort is focused only on leads that are nearly ready to convert.

Influencing, and ultimately changing, the behavior of a sales team, however, is a challenging undertaking. Sales behavior can be difficult to change, and it may seem as though there are limited tools at a marketing team’s disposal to help guide this behavior. However, there are a few techniques that can be used to guide behavior and ensure success.

Firstly, and most importantly, is buy-in. Both sales management, and the sales team, should be engaged in order to get their buy-in as early in the process as possible. Without this buy-in, it is extraordinarily difficult to enact the needed changes in behavior.

Sales Management

For sales management, there needs to be a common view on the fact that buyers’ buying processes have fundamentally changed, and that success in today’s environment depends on a shift towards understanding where buyers are in their buying process and aligning sales resources with only those buyers who are ready to buy. If this philosophical agreement can be reached, then marketing is in a good position to offer a much clearer view into buyer behaviors.

The next step with sales management is to reach alignment on metrics. In an ideal B2B marketing process, there should be common agreement on the definition of a marketing qualified lead (MQL), and that those leads will be worked on by sales. However, if the sales team is managed (and compensated) by metrics on activity, such as a number of calls per day, they will not respond well to a lower number of more highly qualified leads.

Sales Team

Getting the sales team’s buy-in, as discussed in last week’s video on lead scoring best practices is a matter of having them understand and agree with why a lead is scored a certain way. Both dimensions of lead scoring should have agreement from sales; the explicit criteria (“who” a lead is) and the implicit criteria (“how interested” a lead is). If sales is engaged early on, they can provide critical input into which of your content assets truly indicate an interested prospect. This forms the basis of your structure for how to score a lead’s activity.

Once a lead scoring structure has been defined, a clear marketing focus on sales enablement can show sales more detail on their leads, accounts, and territories than they have historically seen, and give them insight into the underlying digital body language of their prospects upon which the lead scoring is based.

These sales enablement techniques allow you to build credibility with the sales team. By showing the sales team incremental aspects of the value that your marketing team can provide, you can gain their trust, buy-in, and enthusiasm for leads that have been qualified based on their buying activities.

Carrots and Sticks

With the definition of a marketing qualified lead created, and the need for alignment between marketing and sales agreed to by the management of both functions, you can then build a process that facilitates sales, while still encouraging adoption of the overall system. First, with a Service Level Agreement (SLA) in place between your marketing and sales teams, you can define an agreement on how long sales should have to follow up with a qualified lead. If they do not, marketing is allowed to “claw back” the lead in order to nurture them, or pass them to another sales person.

If you manage this sales hand off carefully, the growing acceptance within sales of the fact that marketing qualified leads are better to work with can act as fuel for sales motivation to adopt the process. With claw-backs in place, having a lead pulled back and perhaps passed to a channel partner or another rep can be a strong motivation to act quickly. Likewise, for sales people who are performing well and are quickly following up with their leads, an increased flow of these leads can keep their enthusiasm high for continued quick follow-up.

Top-Of-Mind Presence

Like any initiative, keeping your efforts top of mind with your sales team is helpful for success. Prospect activity can be communicated in real time to your sales team with email alerts each time prospects do anything interesting on your website. Similarly, each of your successes with sales engaging with qualified leads can be marketed internally. This can build upon those successes and lead to a much broader awareness in your sales team that qualified leads are critical to their success.

Influencing Sales Behavior

Gaining traction with a sales organization is difficult for any initiative. For deeper sales and marketing alignment, however, your marketing organization must engage with the sales organization in order to facilitate a change in behavior. However, by focusing up front on buy-in from both management and the sales professionals, and at the same time delivering value at each step, this alignment can be achieved. Read More...

Cleaning frenzy

John found 1/2 of a broken zipper with a sharp edge in Bella's mouth yesterday.  I have no idea where it came from but I'm not taking any chances.  Nothing like that kind of scare to make me WANT to clean.  Read More...

The WHAT adventure?

Today we went for a long bike ride. I've had cabin fever something fierce and needed to get out of the house and get some exercise in before my stay at home sweatpants actually became part of my skin...

Madmad is not a very good bike rider yet. She can do it, but she still gets nervous down hills and forgets to use her brakes and tries to stop with her feet and when she does use her brakes she stomps on them and comes screeching to a halt nearly always toppling the bike.

So, we decided to take it nice and easy and to stay on the wide bike paths, but we wanted to stop by the outdoor store here for an accessory for Mr. C's bike... Ok..not really an accessory - when we shipped the bike we discovered that  the seat was missing? Huh? Yeah...who knows where it went? Mr. C found a cool seat in the dumpster ( we ARE resourceful aren't we?!) but the metal post was too small and so the seat wouldn't attach correctly on the bike so we went to see if they sold seat posts....

Thats not really an accessory...its kind of necessary, but to end this little tangent story, I was proud of Mr. C biking for nearly 2 miles with no seat.  (ha ha ha...what a sport.)

Anywho...as we head down the little path to go to the commissary and outdoor store Maddie gets scared because she has to turn a corner, forgets her brakes, can't stop with her feet in time and plows BAM into a 4 ft ditch lined with concrete.

Ouch.

She didn't really get hurt - had a little cry and then was too scared to get back on her bike. Mr. C and I rallied and soon we had her back on and she ended up riding the whole 2 miles with us.

Long story short...she wrote in her journal and drew a picture of her "ditch" adventure...or maybe not...




And we even got a cool picture to go with it...


I'm the lunatic looking one with wild hair saying "oh my!"  John is the other blondie who exclaims, "Good fall!" and a few other unreadable things.  And Maddie is laying in the ditch (see bluebell, her bike?) saying Waaaaaah! 

Love it.  We had her change the B's to D's, but I had to scan it so I could pull it out someday when she's 17 and have a good laugh with her about it.
Read More...

Direct Mail, Email, and the "Teaser" Concept

Email and Direct Mail are very different marketing media types for B2B marketers. However, there are always lessons to be learned from one media type that can be applied to others. In Direct Mail, a lot of thinking goes into the "teaser" to get people to open the envelope. Laura Cross, who has done a lot of Direct Mail work in her career as a Marketer, talks about the techniques and strategies used for a Direct Mail teaser, and applies them to email marketing.

The ways that we inspire our audience to click through to a landing page are very similar, as Laura explains in this quick video:




(if this video does not load, click here to watch the Direct Mail, Email, and Teasers video)

Laura highlights the six key questions that email recipients answer as they decide whether to click through on your email:

Who – is this relevant to me?
What do I need to do?
Where do I need to go or to click?
When should I do this? Is there any reason it's urgent?
Why should I care?
How will this help me?

If those questions are answered clearly, in a way that compells the recipient, they will click through from your email to your landing page. I hope you enjoy Laura's video. Read More...

Ashley and Taylor

This is the wedding of Ashley and Taylor Hankins on August 16th out at the Loose Park Rose Garden. We were so lucky to have the wonderful team of Josh and Jenny Solar to photograph the whole thing. We were in between flooding rain that had be going strong all weekend. They caught a 20 minute break of the downpour to say their vows.


Taylor could hardly wait to see his bride. Needless to say he was thrilled at the sight of her.




Just as the officiant instructed Taylor to kiss Ashley the rain started pouring down! It couldn't have been more perfect timing.


They were such great sports about the rain that day. They made it safely to their car and on to the rest of their evening.

The night ended with family, friends and beautiful send off as husband and wife!
Read More...

Social Media, Demand Generation, and the Evolution of Marketing

The relationship between Social Media and Demand Generation is a hot topic these days. Most B2B marketers are thinking about how Social Media fits into their strategies, what works, and how to measure it.

To help with that discussion, Mike Volpe (@mvolpe) from Hubspot, Craig Rosenberg (@funnelholic) from The Funnelholic, and I got together on a web cast to discuss the topic. It's a wide ranging discussion on how Social Media and Demand Generation coincide in today's B2B marketing world.








(if the above does not load when clicked, click here for Social Media, Demand Generation, and the Evolution of Marketing)

Craig, Mike, and I cover topics from the shift in buyer behavior to how social media can be used in a thought leadership, service, brand, or revenue generation capacity. I hope you enjoy viewing the webinar as much as we enjoyed the discussion. Read More...

Two days ago...

My baby girl turned 10 months old.

We pulled her out of the bathtub and decided she looked so darn sweet that we had to do a photo shoot right then and there. So we laid out some sheer curtains (that I *still* haven't hung) and let her play in them.

She was sooo cute.


We now have a full-blown crawler on our hands. Look at her working so hard with her little tongue out. She constantly has her tongue out checking out her two new teeth that grew in this month!


And look at that round little belly! She's finally puttin on a little weight now that we've added formula to her diet as per Dr.'s orders. The last time we put her on the scale she was up to 16 pounds and is finally wearing her 9 month clothes now.


She also pulls herself up to standing on any piece of furniture she can get her hands on. At first she would just cry until I helped her sit back down, but she's now learned that she can plop on her cute little bottom and it doesn't hurt.


How have these months flown by so fast. Ten months old....I'm so happy I'm your mama, little one.
Read More...

Before and After

After three weeks of renovations - here is our most up to date before and after. We still can't believe the transformation!

Before...

After....
We started installing the flooring last night and just for the record, lock in laminate flooring IS NOT as easy an everyone says it is! Hopefully by the end of this week we'll be able to share images of the finished product - at least for the build out phase.

Read More...

Land Rover Defender photo gallery

Land Rover DefenderLand Rover Defender 1995 Land Rover Defender 1301995 Land Rover DefenderLand Rover Defender Land Rover DefenderLand Rover DefenderLand Rover Defender 1102008 Land Rover DefenderLand Rover DefenderLand Rover DefenderLand Rover DefenderLand Rover Defender 2007Land Rover Defender 90LAND ROVER DEFENDER Land Rover DefenderLand Rover Defender Land Rover DefenderLand Rover Read More...

Land Rover Discovery 3 photo gallery

Land Rover Discovery 3Land Rover Discovery3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3 Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3Land Rover Discovery 3.Land Rover Discovery 3Land Rover Discovery Read More...

2007 Land Rover Discovery 3

Land Rover Freelander 2Land Rover Defender2007 Land Rover Discovery 3The 2007 Land Rover Discovery 3 - is the third generation of Discovery has high levels of road safety and comfort and t is a large car.2007 Land Rover Discovery 3Land Rover Discovery 3On the one hand, the Land Rover Discovery 3 is at the height of luxury models like the BMW X5, Mercedes-Benz ML, Volkswagen Touareg and Volvo XC90 Read More...

Bella Buildout Update

The past week and a half has been CRAZY! Our painter was scheduled to arrive this past Tuesday so last weekend we had some major work to do to get ready for him. All the walls were up and the major construction finished, however we had lots of "finishing" work to do. Our Labor Day weekend was filled with finishing trim (my favorite!), fixing the stairs, fixing little imperfections and the biggest challenges - electrical and building the shelves. In many of the pictures you see Joel and John working on our future dress racks. We decided (after much debate!) to scrap the old shelves and build new ones. The new racks they made are awesome and they did a really great job! Our painters finished up yesterday and last night we started prepping for the the floor installation which is today's big task. I've got pictures of what the store looks like now that I'll post later today. You will not believe the difference!

Thank you to everyone who gave up part (or all!) of their Labor Day weekend to help - Our dads - Doug, Steve and Tom, our husbands - John and Joel, our good friends and other family - Chris and Ryan and my mom Kathi for planting our beautiful new flowers and providing nourishment! Check out the pictures below. Read More...

Construction Update

Read More...

Marketing Automation for SMB Organizations

Marketing in a smaller business can be challenging. You wear many hats, from strategist, to copy-writer, to campaign manager. It can often be hard to find the quick wins that will give you more free time in your day while making you a hero with your management team and your sales team.

In this quick (4 minute) video, Heather Foeh (@heatherfoeh) talks about some of the things you can focus on that are fast, will free up your time, and will get you the most bang for your buck.

Heather knows what she's talking about, as she heads up our SMB customer success team. Her team works with the largest and fastest growing community of SMB customers in the marketing automation space.




(If this video doesn't load, click here to watch Heather's Marketing Automation for SMB Organizations video)

Heather looks at a number of areas that are key to marketing automation success for SMB organizations:

- Auto-responders on web forms
- Simple lead nurturing
- Real-time alerts for your sales team
- Tradeshow follow-up
- Webinar marketing

And with each one, she provides actionable information on how time-strapped and resource-constrained marketers in smaller organizations can quickly implement marketing techniques that free them from ongoing work, while delivering ongoing value. Read More...

Detect asynchronous postback in ASP.NET

Everyone need to know about this. When no Ajax implementation in ASP.NET [older versions] asp.net developers know about only one post back. That is full page postback. We have a property to detect it in c# code with Page.IsPostBack. But, day to day technology is growing and we need to know/follow everything up to date. This is not new one or I didn't find it just recent. All these posts are my experience and part of sharing information.

Now a days everyone knows what is Ajax and how it will work. Everything is Asynchronous calls. So, in developing Ajax integrated applications in ASP.NET we need to know which is page full post back and which is asynchronous partial post back. So, This post will help you to understand it well.

As we know, ASP.NET Page Object has a property named IsPostBack, ScriptManager class also has a property named IsInAsyncPostBack and which returns true if page raised the async partial postback event.

Now, take a look at the usage of both.

//Checking for page postback
if (IsPostBack)
{
if (ScriptManager.GetCurrent(Page).IsInAsyncPostBack)
{
//Aynchronous postback raised.
}
else
{
//Normal page full postback.
}
}

Remember, Here whatever postback raised like full page postback or async partial postback IsPostBack set to true in both cases.

Hope you understood well about the both postback types and how to know which one raised. Please add your valuable comments.

Read More...

Cross page postback in ASP.NET

This is the blog post I want to present you something that you need to know. When I was new to IT industry and ASP.NET programming, I believe the ways to access the page1 variables on page2 are as follows.

  • Querystring parameters
  • Session management using session etc..

So, when I want to access the values of page1 on page2, I will store them in a session by creating session variable and will use it in the page2. And another method is, by passing values to page2 in query string parameters from page1. But this need some extra processing on server side to redirect them to that page.

After got little bit experience and when I came to the same situation where I need to pass the parameters from one page to another page, there cross page post back option helped me. So, I want to share the feature with you. This is the third way of passing values from one page to another page.

ASP.NET framework default supports it. There are some parameters to the Page object which helps us to get the logic work.

  • PreviousPage
  • IsCrossPagePostBack

When you want to call server side programming, usually we will write server side control with click event or command event which does the postback and execute server side logic for that event. But when you want to call different page in click event, then you need to use a special property called "PostBackUrl" and to it you need to set the url of the destination page. So, that post back event call that page. This is what the concept called Cross page PostBack.

In programming point of view how to implement this?

ASPX Code: [Page1.aspx]

<asp:TextBox runat="server" ID="tbCrossPageTest"></asp:TextBox>
<asp:Button runat="server" Text="Submit" PostBackUrl="~/Page2.aspx" />

C# Code: [Page2.aspx]

if (PreviousPage != null && PreviousPage.IsCrossPagePostBack)
        {
            TextBox tb = (TextBox)PreviousPage.FindControl("tbCrossPageTest");
        }

Here, we need to check for some conditions as best practice. One is for whether to know PreviousPage object is null or not and second, is current page from cross page post back. PreviousPage is the object which holds the page1 object and from it, you can find any control on the page and access the values. I know, we don’t use this in many times, but you need to know this option is available in ASP.NET. Please let me know you ideas on it and provide your feedback. Hope this will help you better in understanding the cross page post back.

Note: This cross page post back won't change any of current page properties. For example, page2.IsPostBack is false only, when cross page post back is raised on page1. So, don't confuse.

Read More...

Switzerland Part 2

The second half of our Switzerland trip was spent in Bellinzona, a town about 20 minutes from Lugano. When I had lived there previously I had heard of the castles in Bellinzona, but I had never been to them. So, we decided to go see ourselves some castles.

There are three castles in Bellinzona. We decided to go from the top down which also meant going from the smallest to the largest.




Of course "small" in castle speak is not very small.



It didn't have much there...a restaurant that cost $39 franks per person...Uh...not likely we were eating there...and a teeny little courtyard. It was nice to have a chance to walk around and see our first real castle.




It does have a museum inside of it that had various musical instruments. If there is one thing about Mr. C that I need to share...its his infatuation with bagpipes. So, there you have it....I married a man that loves bagpipes. Okey dokey...token photo of Mr. C with bagpipes. :)



The view from the top was magnificent. The country around it was so lush and green with steppe farms that were bursting with produce.



And...we could see the other two castles that we were headed to next!



We left that first castle and headed to castle #2...Castello Montebello.

Can I just say....WOW.





As much as we wanted to see all three castles we ended up spending the rest of the day here.

We drank from the fountains



Made wishes in the wishing well



Leapt like gazelles along the wall (or at least the 7 year old did.)



Played in the grass in the shadow of the castle tower



Gazed at the beautiful view



Snuggled when we got tired



Played "throw baby in the air"



and "babyzilla"



jumped for joy



checked out the castle we'd just come from



and took a family photo to remember this great day.



We were sad to say goodbye the next morning. We made a quick stopoff in Arosio to check out the view one last time, say hello and goodbye to Ila, Ben and their family AND we got lucky enough to partake of the generosity of Emilio and Gabby when they sent us home with tomatoes, eggplant and zucchini. Oh YUM.



We stopped off to lunch near a river on our way home...Enjoyed some typical Swiss braid bread, soft cheese, nectarines and salami. **sigh** Life should be this great all the time.











Till next time, Switzerland. Read More...
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