Interview with David Meerman Scott

I had a chance to chat with David Meerman Scott recently on a wide variety of topics. As one of the leading thinkers on social media in a business environment, his ideas, examples, and perspectives are fantastic to hear.

In this interview, we talked about why B2B marketers are so hesitant to embrace “fun” as an element of their marketing, and why we need to think about selling to people, not amorphous businesses. As part of that transition, we need to focus on creating a steady flow of rich, interesting, shareable content. Once we do that, we will find our messages shared freely among thousands, or even hundreds of thousands of potential buyers.


See below for our conversation (if this does not load, please click here to see the full conversation with David Meerman Scott):


Interview with David Meerman Scott


Towards the end of the conversation, DM Scott also spoke about how to balance freely shared content with the need for a flow of qualified leads for our sales teams. When it’s okay to ask for information, and when it is less likely to work. I hope you enjoyed watching the conversation and got as much out of it as I did.


For more insights from David Meerman Scott, see his blog at http://www.webinknow.com/ or follow him on Twitter (@dmscott).