Marketing effectiveness is the measurement of the results compared to the money spent. The return on marketing investment (ROMI) should create a reasonable profit for marketers. For this reason, effective marketing is highly focused on results. To get a result favorable to the ROMI, strategic management of the entire  Marketing Effectiveness on wiseGEEK: Creativity in terms of ad copywriting and graphic design means nothing to paying clients without marketing effectiveness. While some advertising agencies focus on creative ads and winning awards, marketing agencies are concerned primarily with results. Others hold that the stock must continue to move in advance of the market, effectively maintaining a consistent lead on the increase or decrease of similar stocks in an identified sector of a market, or the market overall.  Diversity marketing may target a particular ethnic group. For example, a company may determine that it wishes to market its products differently to its Hispanic customers than to its Asian or Caucasian customers. When the company makes this determination, it is on the belief that the Hispanic segment of the population that may be interested in its product will have a different cultural idea or perception of the product or marketing based on the shared cultural background of the Hispanic community. The company must be careful not to stereotype a given segment of the market population, while still paying attention to the cultural ideals that unify a racial, ethnic or cultural group.