Social Bookmarking Demographics

This post is about the social bookmarking demographics reported in the Royal Pingdom Blog.
Selling  stuff, any stuff, is a lot more effective if you know something about the people you are selling to and can tailor your message to them. This holds true irrespective of whether your revenue is coming from online or offline sales.
Online marketers, looking to leverage traffic from  social bookmarking sites, will be interested in a new survey completed by the Pingdom people, which provides an insight into the male to female ratios of visitors to those 

Selling  stuff, any stuff, is a lot more effective if you know something about the people you are selling to and can tailor your message to them. This holds true irrespective of whether your revenue is coming from online or offline sales.
Online marketers, looking to leverage traffic from  social bookmarking sites, will be interested in a new survey completed by the Pingdom people, which provides an insight into the male to female ratios of visitors to those  sites.
The quick statistics make interesting reading:
  • The average ratio of all 19 sites was 47% male, 53% female.
  • If they hadn’t included the three social news sites, all of the sites would have had more females than males.
  • 84% (16 out of 19) of the sites have more female than male users.
  • The social news sites Digg, Reddit and Slashdot have significantly more male users than female. The standout here is Slashdot which has 82% male users.
  • Twitter and Facebook have almost the same male-female ratio; Twitter with 59% female users and Facebook with 57%.
  • The most female-dominated site? Bebo (66% female users), closely followed by MySpace and Classmates.com (64%).
The full list of sites included in the study was:
Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com, Bebo and the study drew data from Google’s Ad Planner service.
The original article includes a nice graph of the results.

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