Build your brand with the MBS Master of Marketing

As firms demand answers and accountability from their marketing departments, marketing professionals see the need for professional qualifications of the highest standard.
Successful marketers today must understand the traditional domain of marketing but they also require the skills to manage and lead teams, to communicate effectively in the language of economics, finance and organisational change, and to understand the implications of the environmental change with which they are confronted. The Master of Marketing program builds these skills by providing students with an understanding of:

• principal business functions including accounting, economics and management
• the changing nature of marketing management theory and practice
• the structure and operation of markets in dynamic, global, information intensive environments
• the cutting edge concepts, processes and managerial frameworks of marketing
• the competence to apply tools and techniques for marketing analysis, planning, implementation and evaluation.

By utilising the full range of teaching and learning approaches, including lectures, seminars, published and ‘live' case studies, site visits and applied projects, Master of Marketing students are provided with the critical knowledge and capabilities for leading and managing teams, and for communicating across multiple business functions.
The Master of Marketing degree is intended for intelligent, ambitious and committed people who are exploring or developing career opportunities in the marketing profession, or who work closely with marketing professionals in their management roles.
As you make important decisions about postgraduate marketing education, please come and join us at one of our Information Sessions. This is a great way to meet faculty and current students, mix with other prospective students, and ask any specific questions you might have.