Innovation: The most important question

Steve Denning (a very interesting guy) tweeted about this article:
http://www.openforum.com/idea-hub/topics/the-world/article/innovations-most-important-question-matthew-e-may

The question (in the article) is: Is there a better way?

Read it. Nice story behind it. (Steve is a big proponent of stories. Google his books.)

Actually useful if you want your team to be innovative. (You do want your team to be innovative, right? It isn't just hard work, right?)

My only comment: It isn't a question (a thought), so much as a feeling: Goddammit, there's gotta be a better way!!!

The way we envision people is grossly over-simplified. But one way is the well-known dichotomy: thinking vs feeling. And my hypothesis (cf. Freud) is that more action (results) derive from feeling than thinking.