Family-owned Pithy Little Wine Co. runs on Google Apps

Editor’s Note: Since today is one of the more popular days for wining and dining, we invited Jeff Munsey, co-owner and Vice President of Pithy Little Wine Co., to tell us about his company’s move to Google Apps. Learn more about other organizations that have gone Google on our community map or test drive life in the cloud with the Go Google Cloud Calculator.

Together with my wife, Felicia, we started Pithy Little Wine Co. a couple of years ago with the goal of crafting great tasting wines that represented the diversity of California’s wine country. We’ve worked in the wine industry for more than 20 years combined and my wife is a third-generation California farmer, giving us a great foundation on which to build a small family winery. We chose the name Pithy because its definition, concise and forcefully expressive, sums up our business and winemaking philosophy. Since then we have grown our business to include other brands - Fortuity, Pithy Little Soda Works and Wino Brand.

Our focus is dominated by our passion for great customer service and compelling products. Managing servers and worrying about email outages aren’t on that list. Knowing our email is always under control allows us to focus more on what’s important - our customers.

Gmail’s reliability gives us the peace of mind that we’ll always be able to respond to our customers right away. We live on the California Central Coast where the occasional bad storm or high winds can cause power outages. Additionally, our winery tasting room is located in a historic building in the heart of Downtown San Luis Obispo. Between bad weather and old wiring we can’t always rely on our server battery back up to keep our email and website up and running when the power goes out. Our ecommerce orders flow through our email. When we receive an online order or a customer submits a contact form, we get an email alerting us to areas where attention is needed. Running email downtime could delay a response to a customer order or question. With Google Apps’ record for reliability and no planned down time, we don’t worry about servers going down and disrupting our business.


We are days away from launching a whole new part of our business called Drinkwell Creative, a designer wine label program that develops custom wine labels for individuals and businesses. Prospective client inquiries are sent instantly from our website to our corporate Gmail account. Gmail services provide us with the security of knowing that no leads will be lost or delayed due to downtime.

What we enjoy most about Google Apps is not being tied down. It is really important to us as small business owners to be able to contact people from any device, wherever we are. We travel a lot for business, often working at hotels or events. With Google Apps, we know we can get our email, calendar and documents on any of our phones or devices from wherever our business takes us.

Google Apps is always there, even when we’re not looking. During a week like this, when we are shipping wine club orders, Valentine’s Day gifts, and preparing to launch a whole new segment of our business, email, calendar and document sharing are the last thing on our minds.

Posted by Jeff Munsey, Co-founder, Pithy Little Wine Co.