mba subject

This subject takes a strategic approach to creating a competitive advantage through marketing. It seeks to familiarise students with the challenges of marketing analysis, planning and implementation in a variety of settings. It also seeks to demonstrate the role of marketing, and marketing thought in other areas of business activity, particularly in more general business strategy.

Data and Decisions

Many decisions require analysis of data. This subject covers the use of statistics and graphs, the fundamentals of probability and risk, and decision-making tools and models such as regression analysis. The subject is focused on applications and decision-making rather than being oriented towards theory.

Managerial Economics

This subject is an introduction to the core concepts in economics that are of particular use in managerial and strategic decision-making. Included are the concepts of economic value created and added value, predicting the outcomes of negotiations, the basic workings of markets, using innovative pricing for profit and the delivery of consumer value, and the interactions amongst firms and markets. A particular focus is how the forces of competition drive pricing outcomes and how these impact upon competitive strategy. Use is made of game theory to which students will receive a thorough introduction.

Economics and Public Policy

Government policies impact on managerial decisions and, in particular, daily investment choices. In order to predict, and where possible to moderate, the impact on businesses of such policies, managers need to understand the decision making environment in which governments operate. In areas such as international trade, taxation, and financial markets, the decisions made by governments are fundamentally economic in nature. This subject teaches students how to evaluate and understand such economic policies.

Managing Processes

In a dynamic, competitive world, a firm’s effectiveness depends significantly on how well its resources are managed. Managing a firm’s critical performance dimensions – cost, quality, speed, flexibility, and innovation – requires a thorough understanding of both the physical and information processes that are required for developing and manufacturing products and delivering them to the customers. This subject aims to provide the fundamentals that are essential for all students to improve their understanding of management of operations. It focuses on managerial tools for understanding the processes, and prepares managers to use the results of analysis to constantly improve the firm’s operational performance.

Financial Management

This is an introduction to financial management and modern corporate finance. Students will gain a basic knowledge of discounting and interest rate mathematics, capital budgeting, portfolio diversification, and capital structure decisions. Students will acquire an understanding of the scope and content of the field of business finance.